We turn the page and welcome a new year, which also means the start of new skin care trends! We've rounded up some of 2023's big skincare trends. This is our 2023 trend scouting.

SKIP-CARE

We go further and further away from the Korean 13-step routine and invest in Skinminimalism, which means few and only the most necessary steps in your routine. Words like skin minimalism, minimal skin care and skip-care we will hear a lot more of. 2023 will be about efficiency, skin care and make-up will become one and we will invest in multifunctional products. But we choose our skincare with care! Carefully selected, specifically adapted to our skin and the skin goals we have. Skin care becomes even more personal and is carried out with fingertip sensitivity. Our skincare routine becomes our daily ritual.

THE MAKEUP DOES A 360 TURN

We still see a no makeup look, 2023 edition we call it the Clean girl look – a natural glow with a focus on marked eyebrows. But after a pandemic, we also want to put more focus on our makeup! Bleached or thin brows are making a comeback, as is a matte finish! We avoid natural, warm tones and fill the make-up kit with colors and preferably cooler tones. Reflect your personality in a Euphoria inspired makeup and be creative with glitter and a multidimensional look!

PROTECTIVE SKIN CARE 2.0

After a pandemic, we see everything with a protective property with different eyes. Protective skin care does not only mean a UV filter in a sunscreen anymore. We take our protective skin care to the next level, as Dr. Levy Switzerland's protective shield, Pollution Shield 5PF. All skin therapists and skin care fans rejoice.

We are betting everything on our microbiome:

We protect the skin by supporting the skin's microbiome, preferably with the help of fermented ingredients that continue to trend. Now we also want to protect the skin from the inside. With Bio-hacking, we control our biology using food supplements, new technology and lifestyle choices to understand and improve our skin health and well-being.

The skin barrier is everyone's idol:

Protecting the skin and indirectly the skin's barrier is becoming more important than ever. Invest in barrier-strengthening ingredients and schedule your skincare routine with skin chicken to avoid a damaged barrier caused by powerful ingredients. See the choice of skin care not only from a skin type and skin condition perspective, but also based on the climate you live and are in for an optimally adapted routine for your skin!

With a holistic approach:

Several skin care trends have a clear connection in the coming years. A holistic approach. We don't just take care of our skin, we take care of our body and our mind at the same time - because we know that they are connected. A holistic perspective plays a more central role for both our skin health and our skin care goals.

INGREDIENT FOCUS

We keep track of our ingredients, both from a performance and environmental perspective! From a sustainability perspective, we see more nature-identical ingredients produced in a lab using a template from a natural ingredient. Planteque is a splendid example!

The interest in ingredients is growing stronger and we want to see effective, cool and advanced ingredients. We also bio-hack in the world of ingredients to reach the maximum effect of the ingredients, for an optimal adaptation to our skin and to achieve spectacular results!